The TikTok algorithm is essentially a formula that determines which TikTok videos should be recommended to each user. Each user’s feed – otherwise known as the For You Page – is highly personalised and you will never find two of the same. To customise each For You Page, TikTok uses a variety of signals…
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User interactions
Anytime someone interacts with a video, TikTok sees it and takes action. This can be liking, sharing, saving, reporting, commenting and much more.
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Video information
The algorithm is constantly finding different videos that you seek out through search and factors captions, sounds, hashtags, effects and trending topics into the equation.
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Device and account settings
This isn’t as influential as the first two reasons but still hold some weight. These are certain settings that TikTok uses to optimise the content people see, things such as language preference, country, type of device, and categories you selected as a new user.
Why does TikTok sometimes NOT recommend videos?
There are many reasons TikTok will actively not recommend videos and ignore them from the algorithm, specifically watch out for these practices:
- Duplicated or reposted content
- Content people have already seen
- Any sort of spam or artificial content
- Potentially upsetting content
Interestingly, TikTok DOESN’T take into account the size of your following, and this is why we see such high levels of virality in content because there are way more
