To be completely frank, the primary aim of short-form video content is to steal your audiences attention and keep it. Once someone enters a doom scroll, it can be very hard to stop them in their tracks and have them […]
Insights
What are affiliate programmes? Put simply, affiliate marketing is a performance-based marketing strategy where leading voices in a certain field can earn money by promoting a product, service or brand. Those being paid to promote, known as affiliates, aim to […]
What’s going on? For those that keep an eye on the Formula 1 content creator economy, you will have seen various industry-leading creators have removed ‘F1’ from their usernames. This isn’t because they’ve decided to expand their content beyond Formula […]
For the past few years, specifically in Formula 1, we’ve seen the incredible rise of the creator economy. The supply of creators or influencers has grown massively due to the increase of popularity in Formula 1 – thanks to Drive […]
There’s an old bit of wisdom that says ‘when you’re at the top of your game, change your game’. This lesson helped the New Zealand national rugby team, the All Blacks, to dominate world rugby for over a decade, and […]
How to strike the perfect balance between promotion and entertainment.
The three most important aspects of content creation to help you raise your social media game.
What they are, why you should use them, and how to get started.
12 areas you should focus on when it comes to the Instagram algorithm in 2024.
It’s very important to follow the right guidelines to make yourself stand out.
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