Your motorsport influencer marketing partner
WTF Talent provides brands with a handpicked stable of global creators & influencers.
Capitalising on the power of Drive to Survive and other factors, we witnessed significant growth of the motorsport influencer economy. New and exciting fans spreading their passion for the sport online acted as a critical component of F1’s growth. A passionate and highly engaged social media audience was captivated.
However, the enormous opportunity for brands, agencies and rights-holders to connect with this audience has not yet been fully realised. We aim to change that.
Thanks to our roster of 60 influencers around the world, we offer authentic UGC that blends seamlessly with your brand narratives and messaging.
What we offer
Sourcing creators
We deliver a menu of handpicked motorsport content creators for your specific campaign. With 60 WTF Talent creators & influencers from around the world covering a variety of topics, we can ensure your KPIs are hit. We can also tap into our wider database of 11 million creators & influencers worldwide, delivering catered talent options.
Lines of communication
We speak directly with our talent simply meaning you don’t have to, communicating all essential elements of the campaign. From briefing all talent on deliverables, messaging and timelines, to brainstorming creative ideas, we can take everything out of your hands.
Administrative elements
Beyond taking communication out of your hands, we make the administrative processes much more simple. Unless otherwise agreed, any contracts, invoices or other documents will only need to be signed or organised centrally through WTF Talent.
Campaign reporting
Once the campaign comes to a close, we collate all metrics from all creators involved and deliver a professional and in-depth report. Within the report will include total views, reach, engagements as well as an adjusted media value – as well as any other specified metrics you require.
Our Team
Tim Silvey
Commercial Director at The Race Media
Tim has worked in Formula One and wider motorsport for 19 years, working with some of the biggest names, brands, agencies and teams in the Paddock.
Luke Francis
Talent Manager
Luke has been an F1 content creator for six years, therefore gaining an extensive knowledge of the creator economy. Luke oversees the talent business as a whole.
What we offer our content creators
Focused on motorsport, WTF Talent supports emerging and established global creators & influencers, helping them to realise their potential.
If you are a blogger, YouTuber, content creator, commentator or TV personality, we can help realise your potential and growth, connecting you with global brands, opportunities and an engaged motorsport audience.
