Telling authentic brand stories through the power of sport
WTF Talent provides brands with a handpicked stable of global content creators.
Each has their own unique delivery, style, passion and audience. Our talent capitalises on the growing global footprint of Formula One and the rise of UGC across digital channels.
Formula One is the largest motorsport series on the planet and there is a need for authentic content creators to spotlight its growth and the brands that support it. Our roster originate from several of Formula One’s top audience markets with talent based in the UK, USA, Brazil, Mexico, the Middle East and many more.
What we offer
Sourcing content creators
We deliver a menu of handpicked F1 content creators for your specific campaign. With almost 40 official WTF1 Talent creators from around the world covering a variety of topics, we can ensure your KPIs are hit. However, we also have a wider network of F1 content creators beyond the WTF1 Talent roster that we can tap into.
Lines of communication
We speak directly with our talent simply meaning you don’t have to, communicating all essential elements of the campaign. From briefing all talent on deliverables, messaging and timelines, to brainstorming creative ideas, we can take everything out of your hands.
Administrative elements
Beyond taking communication out of your hands, we make the administrative processes much more simple. Unless otherwise agreed, any contracts, invoices or other documents will only need to be signed or organised centrally through WTF1 Talent.
Campaign reporting
Once the campaign comes to a close, we collate all metrics from all creators involved and deliver a professional and in-depth report. Within the report will include total views, reach, engagements as well as an adjusted media value – as well as any other specified metrics you require.
Our Team
Tim Silvey
Head of Talent
Tim has worked in Formula One and wider motorsport for 19 years, working with some of the biggest names, brands, agencies and teams in the Paddock.
Cady Chow
US Talent Consultant
Cady is a creative and strategic public relations and marketing professional with almost a decade of content strategy and creator partnerships experience from major brands including Disney and Formula 1 (Circuit of The Americas).
Luke Francis
Talent Executive
Luke has been an F1 content creator for six years, therefore gaining an extensive knowledge of the creator economy. Alongside Tim, Luke heads up account management of WTF1 Talent.
What we offer our content creators
Focussed on Formula 1, WTF Talent supports emerging and established global content creators, helping them to realise their potential.
If you are a blogger, YouTuber, content creator, commentator or TV personality, we can help realise your potential and growth, connecting you with global brands, opportunities and an engaged motorsport audience.
